We got it all wrong about writing a business plan–it doesn’t have to be fifty pages long! The key is to keep it short and simple.
In this episode, Liz and Andresa discuss how a business plan establishes the clarity we need to keep us going without losing sight of the goal.
Liz breaks down the parts - a vision statement, a mission statement, objectives, strategies, and tasks. While many people focus on the last part, you should beware of being too task-focused without the end goal in sight… Oftentimes, this is how we feel lost and misaligned.
Listen in to learn practical examples and tactics to apply in making your one-page business plan!
Quotes
• “Can a business plan be this simple? I didn’t say easy to execute. I said simple. And that's the key with a business plan.” (2:19 - 2:26)
• “[It’s] a guide. And that's why I think every property, every business, every venture you are involved in, you need to have a one-page business plan. ” (2:32 - 2:40)
• “You're always morphing, you're always expanding to the next thing. And if you don't talk about it, it's like a one and done. You have to continually talk about it [the business plan]. People's lives change. Their visions change.” (3:42 - 3:52)
• “A key to being successful in this business is being nimble and being flexible and adapting.” (7:17 - 7:21)
• “The level of your success significantly increases when you put things to paper.” (8:29 - 8:34)
• “Take a day and go write out. Make sure you have your vision statement, your mission statement, your objectives, and everything and align with that. If you don't know what the vision and the mission of your organization [are]… I don't see how you're going to exist long term, to be perfectly frank.” (11:21 - 11:39)
Resource
The One Page Business Plan by Jim Horan
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