Understanding Your Customers with Bob Dorf (Startup Owners Manual)

Bob is the co-author of the startup owners manual, a manual for starting up companies that aims at preventing many of the cardinal startup sins many founders make. together along with steve blank, the two spent 2 years conceiving, outlining, drafting, rewriting, and revising the global bestseller. A serial entrepreneur, bob left a lucrative broadcasting job at the age of 22 because the had a passion to start a company which he did 7 times over 3 decades. He describes his track record as 2 home r...