How Tai Verdes Went from TikTok to Top 40

This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.

In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com

4:06 Welcome

6:12 Work of Art Management

12:11 The story behind Tai Verdes

16:11 Creating partnership with Tai Verdes

21:42 TikTok influencer marketing deals

28:50 Gaining leverage with the major labels

35:07 Preparing a tour for someone who’s never performed

38:02 Advice for independent artists

41:30 Should artists be embracing Snapchat?

43:03 Final question

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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