The Agile Brand™ with Greg Kihlström
Business:Marketing
#90 Agility in Entrpreneurship and Events with Mark Michelson, CX Talks
Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and association events, many companies have scrambled to adapt to make them virtual, with mixed results. Some organizations, however, have found a way to innovate and create great experiences despite the limitations. To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks.
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