Talking Tourism Episode 101 - Adopting A Mindset Of Co-Opetition with Toni Kibbey

Toni Kibbey is a business and marketing coach who helps business owners create clarity and direction, and take smarter steps towards growth. In today's episode, Toni chats to TICT's Emma Azon-Jacometti about the important role that collaboration and co-opetition play in business growth, particularly in Tasmania. 

Toni defines co-opetition, and explains the difference between a mindset of co-opetition and the action of collaboration, neither of which can exist without the other. She believes that this mindset of relationship with our competitors can be especially beneficial in Tassie, to make your business' voice louder and to hook a greater share of the visitor economy.

This episode also outlines the steps to identifying potential businesses with which to collaborate, describes how to formalise a collaborative relationship to ensure everyone's on the same page, and provides examples that have paid off both locally and nationally. Toni also provides a 101 on writing your own business and marketing plan, including identifying your target audience and understanding how to reach them.

You can find the Tourism Tasmania Visitor Statistics referenced in this episode at https://www.tourismtasmania.com.au/research/visitors

Today’s episode is brought to you by our partner, Business Events Tasmania. Business Events Tasmania is a specialist bidding organization responsible for marketing Tasmania as a business event destination. For over 30 years, BET has taken a lead role in promoting Tasmania to national and international associations, corporate organisations and event planners. Thanks to Business Events Tasmania for their generous support of TICT and for helping to make this episode of Talking Tourism possible.