Why Taking A Step Back May Be The Smartest Move

“Letting go and knowing when something is done… allows fresh energy in and new opportunities to flow in.”

- Esther Vlessing

Sometimes, taking a step back is the smartest thing you can do as an entrepreneur.

Esther Vlessing is the founder and president of Canada Emergency Medical Manufacturers, a network of domestic manufacturers in the furniture, apparel, and automotive industries created to solve Canada’s personal protective equipment shortages. Esther started the company during the pandemic when she realized the urgent need for the timely manufacture and delivery of PPE at a time when international supply chains were being dramatically affected.

CEMM was not Esther’s first company. Originally a fashion manufacturing entrepreneur, Esther made the difficult decision to return to the workforce when her 6-figure company didn’t provide her with the lifestyle she wanted.

Listen now to learn why Esther’s detour from the path of entrepreneurship positioned her as the perfect person to help her country through a deadly pandemic!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How a politician’s televised announcement led Esther to begin her latest chapter  
• How Esther built valuable connections with (and successfully pitched) government officials during a period of crisis
• What she does differently in her new manufacturing company — and how she keeps up with incredible demand

About Esther Vlessing: Esther Vlessing is the founder and president of Canada Emergency Medical Manufacturers, a network of domestic emergency medical manufacturers that specializes in qualming time-critical local and national catastrophes by establishing clear domestic supply chains to deliver goods to organizations in need.
  

Highlights:‌ ‌

00:53  Intro

03:16  Meet Esther Vlessing

04:30  Pitching the Ontario government

08:14  Founding CMM

9:30  Monetization

13:38  What she does differently now

15:00  First hires

19:15  Ramping up production

21:30  What Esther knows now

22:05  What’s next?

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Links:‌ ‌

Esther Vlessing

https://www.cemm.ca 

Twitter: @EstherVlessing 

Instagram: @esthervlessing 

  

To work with me and make your next power move, visit:

https://shelaghcummins.com 

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