Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
Have you ever said to yourself, if I can just get people on the phone with me, I know I can make the sale. But the problem is getting them to that phone call in the first place.
I hear this all the time when I'm on a call with a potential client.
And it tells me two very important things.
Number one, it tells me what they are doing is tremendously valuable. And that when they're talking with someone one-on-one, they are very skilled at communicating the value their business is creating for that other person.
So that is something to celebrate. That is a success.
But it also tells me that what they are saying during that sales call is being lost in translation in their marketing. And that’s why they’re having such a hard time getting people on the phone in the first place.
Their sales messaging is not translating into a marketing message that people find compelling.
But why does it happen? Why can't we translate what we say on a sales call to another human being into that brilliant marketing message?
The answer is found in the environment where we are communicating about our business.
Today we are exploring the true conditions of communication. Or, what needs to happen in order to get our message heard, understood, and acted on.
In This Episode:
Learn more about Michelle Mazur:
Resources:
Create your
podcast in
minutes
It is Free