138: Finding your Ideal Audience, Niching Down, and Failing Forward with Sita Kelly

Have you ever wanted to start a business in a super niche topic? 

 

When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting with one of my Beta to Biggie members, Sita Kelly, who created a successful business serving a very niched-down audience. 

 

Sita has a degree in Religious Studies from The University of California, Santa Barbara. She spent 14 years as a nun at the Vedanta Society, studying Hindu philosophy and practicing meditation. When she first heard about resistance stretching, it struck her as something she knew to be true: your body is a map of your mind.

 

You can heal and empower yourself by stretching and transforming your fascia. When you stretch in the way that her method, The Bendable Body Method, teaches, it’s like a meditation for your body. Sita has 9 years of experience as a Flexibility Trainer, she loves helping people new to her method incorporate it quickly and with ease. She also loves being a business owner and the freedom and potential it offers. 

 

Sita wasn’t afraid to get specific. She learned how to find her ideal audience, research them, get to know their pain points, and really speak their language. This brought on a huge amount of raving fans to her business!

 

Make sure to tune in to hear more about how Sita found success with a leveraged program and how you can too! 

 

Find the full show notes at www.brandimowles.com/138

 

Resources Mentioned:

Sign up for the free stretch class: https://bendablebody.com/free-zoom-class-recording-fb/

Check out Bendable Body: https://bendablebody.com/

Follow Bendable Body on Instagram: ​​https://www.instagram.com/bendablebody/

Follow Bendable Body on Facebook: https://www.facebook.com/bendablebody/

Check out Bendable Body on Youtube: https://www.youtube.com/c/BendableBody

Apply for Beta to Biggie: https://betatobiggie.com/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

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