April 19th - The Great British Rail Sale

More than one million train tickets are being slashed to as much as half-price in the “Great British Rail Sale”, and it is attracting a lot of interest. The government and rail industry are hoping the sale will boost ticket sales after the impact of the pandemic. But will it work? I explore what the sale is (deeply discounted Advance rail tickets between 25 April and 27 May) and what it isn’t (a solution to the problem of attracting vast numbers of people back to the railway).

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