Is plant-based meat just a fad?

In 2019, global consultancy AT Kearney predicted that the global market for meat substitutes would be worth $450 billion by 2040. And at the same time, a huge influx of deals were made between the market leaders Impossible Foods and Beyond Meat. Chains like Burger King, Starbucks, McDonalds, PepsiCo, KFC, Subway, Taco Bell and Pizza Hut. But the past six months we’ve seen a lot of these deals be quietly exited and it got our team thinking… is this the end of plant-based meat? Is it going the way of other food fads?

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