55. Are discovery calls *really* necessary? (with Kerri Watt)

Discovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration. 

Imagine if you could skip them altogether! In this episode, PR expert Kerri Watt shares how she sets up her processes to avoid time-consuming discovery calls and focus only on her most valuable leads:

• How to avoid time wasters who are just after free advice
• When you *should* take the call
• How to make it easy for people to buy from you
• Why you should write your own business rules and take ownership of your time

Mentioned on this episode:

Get your copy of Kerri's free checklist, PR in 15 Minutes: https://mailchi.mp/1b9144ae70fc/pr-in-15-minutes-freebie

Say hi to Kerri:

LinkedIn: /kerrilwatt
Twitter: @KerriLWatt
Website: https://www.kerrilwatt.co.uk/

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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