Episode 198: Ledge Lounger's New AUTOGRAPH, ECHO, and LAZE Collections with Chris Anderson

Episode Summary: 

Today, we speak with returning guest Christ Anderson, Founder, and CEO of Ledge Lounger. 

Chris recounts the many developments that Ledge Lounger underwent (and is currently undergoing) since his last appearance on the podcast, with a particular focus on how he and his team navigated the pandemic. 

He speaks on strategies his team has adopted to improve customer transparency over the past couple of turbulent years, which include decreasing lead time and proactive communication. He adds that training a product management team that is prepared for unforeseen changes in the market has been a huge boon for the business. 

Chris goes on to share Ledge Lounger’s secret to thriving in the new normal, staying innovative, and maintaining and even continuing to build on customer trust. Last but not least Chris jumps into 3 new lines of products that you do not want to miss! 

Topics Discussed: 

• 01:03 - Navigating the pandemic 
• 04:17 - Moving into a new facility 
• 08:49 - Offering a product that creates memories 
• 11:18 - Dealing with the supply chain during COVID 
• 13:39 - Improving customer transparency 
• 20:13 - Keeping up with demand 
• 24:46 - Setting standards for dealers 
• 26:55 - Updating Ledge Lounger’s resources 
• 31:27 - Letting pool builders guide the design 
• 37:49 - Designing the Autograph Collection 
• 42:43 - Echo Collection 
• 43:24 - Laze Pillows 
• 53:24 - Ledge Lounger’s dedication to their customers 
• 56:01 - Staying on the cutting edge as a company 

Sponsors: 

• Ledge Lounger 
• Skimmer 
• Leslie’s 
• AquaStar 

Connect with Guest: 

• Website 
• Instagram 
• Facebook 
• LinkedIn 
• Pinterest 
• Vimeo 
• Houzz 

Connect with Pool Chasers: 

• Website 
• Instagram 
• Facebook 
• Facebook Group 
• Twitter 
• YouTube 
• Patreon 

Key Quotes from Episode: 

• My biggest fear is monotony—not driving forward and innovating. I believe that every business should strive for greatness year after year after year. 
• You have to create a space for [customers] to be able to communicate with you easily and freely. 
• It’s better to be prepared for much more than you think you’re going to sell so that you can take advantage of growth, as opposed to being in the opposite position where you can’t keep up with sales. 
• We know we’re the best. We know we can be the best. But we have to take a step back and always think about how we can be better.