3 big ideas discussed in this episode:
- Networking starts with your brand and the majority of people aren't positioned properly online before they begin growing their network or pursue business development activities. This means opportunities missed
- Your best connections can happen in the least likely places. When you understand how your reticular activating system works (mental filter) it opens up a world of possibilities to connect - offline and online.
- Strategy is everything and far too many don't have a connecting strategy. Going to a lot of events does not make you good at networking, it just makes you busy which costs time and money.
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