#80 How to use the Brain Audit to understand why your customers buy or choose not to

3 big ideas discussed in this episode: 

• The key idea of understanding why customers buy (and why they don't)
• How to use The Brain Audit if you're an author and presenting your product to an audience of potential buyers
• Why if you're an author, it's important to get in front of your audience (at conference, in articles, on podcasts, etc.) and educate them about the pain and problem they're experiencing and your solution

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