6 Tips On How To Sell More With Story;
We're all suckers for a good story.
It's scientifically proven!
The truth is, in business and in life...
It’s always been a surefire way to capture people’s attention (when done effectively) and truly connect with them in a way that builds trust!
Let's face it - stories sell, facts tell!
The best salespeople in the world know this and I want you to as well!
In this solo episode, I discuss 6 high impact tips on how you can sell more with story.
Hit that play button, and let's go!
WHAT I DISCUSS:
- [0:34] - Introduction
- [1:47] - Tip #1: Leading with a customer success story can burn you.
- [3:48] - Tip #2: Think like a comedian.
- [7:13] - Tip #3: Don’t share the right story with the wrong client.
- [9:27] - Tip #4: If you’re struggling with Imposter Syndrome when speaking to C-suite decision makers, use the trusted advisor story.
- [12:38] - Tip #5: Stories which connect to your prospect’s million dollar problem are cool, however stories which connect to the source of that pain are cooler.
- [14:33] - Tip #6: If you’re sick of competing and being compared to bigger players in your space, own your imperfections and transform them into a positive.
VALUABLE INSIGHTS AND KEY TOPICS:
- When to share and use a customer success story
- How to think like a comedian when sharing stories in the sales process
- How to communicate with c-suite decision makers using storytelling
- How to connect with your prospect's big problem on a deeper level
- How to stop being compared to bigger and more established companies in your space
3 TIPS ON HOW TO TELL AN ENGAGING STORY TO A PROSPECT:
- Your first story should be punchy, add business value, and be connection-focused.
- Layer in the longer stories as you consistently earn their attention and build trust.
- Tell a story that will make your prospect feel significant and understood.
NOTABLE QUOTES:
- [9:55] - “Teach them something they didn’t know before they met you.” - Ravi Rajani
- [11:50] - “People with a firm opinion on something are seen as thought leaders in their space, and as somebody who have a grasp on what they’re talking about.”
USEFUL RESOURCES:
Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast
Social Media:
https://www.linkedin.com/in/ravirajani/
https://www.tiktok.com/@theravirajani