96 (Sell): Finding success by adding structure to your prospecting Outreach (Anthony Natoli, Commercial AE @ Outreach)

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FOUR ACTIONABLE TAKEAWAYS

• Send three touches on your first outreach - personalized email, call, LinkedIn connect.
• Keep your subject lines at 1-3 words with a clear value prop segue in the body.
• Avoid process related problems when prospecting above the line.
• Re-visit your research before refreshing your outreach on a cold account.

PATH TO PRESIDENT’S CLUB

• Commercial AE @ Outreach
• Former Mid-Mkt Growth Account Director @ Demandbase

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal