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【百大顧問直播】後疫情時代，OMO全通路時代加速到來中小型業者如何打造OMO體驗？

2022-04-28

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「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx 本集節目來自4 月 21日商周百大顧問直播的精華內容來賓：#FunNow共同創辦人張家甄聆聽重點： 2017年創新工廠李開復博士提出「虛實融合OMO（Online-Merge-Offline）」趨勢後，零售業線上線下緊密融合、打造完整流量循環體系成為產業發展主流。歷時3年的嘗試與探索後，2020年驟然爆發的疫情，意外成為檢視零售企業OMO全通路布局的關鍵考核點。 Google2021智慧消費關鍵報告指出，消費者購物路徑更趨複雜，多平台、多通路的資訊都會影響消費決策。加上去年五倍券等因素促發下，讓OMO虛實融合不僅成為疫後零售的新常態，更是DTC（Direct to Consumer）品牌主的銷售利器。面對疫情後的消費者行為變化，你準備好了嗎？本集來賓亞洲最大即時預訂平台FunNow共同創辦人張家甄，分享中小型的服務型零售業者，要如何跟上OMO風潮？延伸閱讀：https://www.businessweekly.com.tw/business/blog/3007917 👉《購物不再分線上線下，只剩品牌！台灣疫後零售全通路一圖看，你的錢最常「貢獻」誰？》 √ 用各種Podcast平台聽《商周Bar》 https://linktr.ee/BWnet -- Hosting provided by SoundOn