The Tools & Skills Needed to Run a Proper Site Audit [Episode #59]

Brian Harnish joins the SEO Rant Podcast to share his wisdom on running a site audit: * What tools should you use to run a site audit? * Running a site audit on big versus smaller sites * Core Web Vitals and site audits We dive into the pros and cons of the various site audit tools that are out there. What many folks might not realize is that there are different tools for different sites for different kinds of users. Using the most thorough of all site audit tools might not be the most efficient way to work when dealing with a smaller site or where you want to take the audit for the client. Also, keep in mind, that certain tools are better at offering tons of amazing details while certain tools make it efficient to get a bird's eye view of the site's health. For site audits, like the rest of SEO, it all depends.