278 - The Future of Strategic Marketing Ops | Sara McNamara

Marketing Ops is evolving. With so many marketing technologies on the market, strong marketing ops professionals are no longer thinking strictly about the tactical role out of these new technologies. They are becoming strategic advisors on how teams can not only implement software but choose and use specific tools to best achieve the overall goal. In this episode, Chris sits down with Sara McNamara, Senior Manager of Marketing Operations at Slack, to discuss: What about operations is strategic, the best way to roll out new marketing technology, measuring marketing success, and more.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.