Download - #28 Letting Go in Order to Have Deeper Customer Relationships

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The Agile Brand™ with Greg Kihlström

Business:Marketing

#28 Letting Go in Order to Have Deeper Customer Relationships

2019-08-06

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Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their best and most loyal ones. What does this mean? Brand development and marketing still belong to the company doing the marketing. However, being agile means giving a little bit away in order to get more in return.

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