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The Agile Brand™ with Greg Kihlström

The Agile Brand™ with Greg Kihlström

Business:Marketing

#17 Brand as Relationship

#17 Brand as Relationship

2019-05-28
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The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the evolution of brands: brand as relationship.

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