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The Agile Brand™ with Greg Kihlström

The Agile Brand™ with Greg Kihlström

Business:Marketing

#5 Branding for Differentiation and Competitive Advantage

#5 Branding for Differentiation and Competitive Advantage

2019-03-12
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While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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More Episodes

#377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective
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#376: Improving Customer Education for Better CX with Jack Foster, Workramp
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2023-06-02
#374: Customer Lifetime Value and Journey Orchestration with Matthew Egol, JourneySpark Consulting
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#373: Maximizing business value with FinOps, Part 2, with Kalika Prasad Maheshwari, TEKsystems
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#372: Maximizing business value with FinOps, Part 1, with Ani Lingutla, TEKsystems
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#371: Sustainability as a win-win for customers and the business with Brennan Spellacy, CEO, Patch
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#370: ERP, successful operations and CX with Nick Foy, Silverdale Technology
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#369: Marketing Hiring Myths with Sue Keith, Ceres Talent
2023-05-19
#368: What Exactly is Good CX? with Ginger Conlon, Genesys
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#365: Building a customer-centered digital consultancy with Chad Solomonson, RDA
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#364: AI and Automation in the Financial Sector with Joe Robinson, Hummingbird
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#363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath
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#362: Meaningful changes for greater customer outcomes with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM
2023-05-03
#361: The Value of a Well-Informed Customer with Alyssa Alsheimer, SVP of Marketing and Engagement at Wellframe
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#360: Search & Discovery to Drive Ecommerce Revenue with Piyush Patel, Algolia
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#358: Showing vs. telling to improve the customer experience with Ken Babcock, Tango
2023-04-24
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