BorrowMyDoggy: how to get people to trust strangers, with Founder and CEO Rikke Rosenlund

BorrowMyDoggy is the kind of brand that just sticks in your brain. Once you’ve heard it you can’t unhear it.  Today we’re talking with its Founder and CEO Rikke Rosenlund who had an idyllic Danish childhood but still doesn’t own a dog. Find out how she built the company bit by bit - and how they're helping the 25% of dogs who are depressed. We talk about: What your parents say behind your back The issues with dog care in the UK People finding love through pet sitting Real reason women founders get less funding Feedback: hello@secretleaders.com  Sponsor links: smithandwilliamson.com/secretleaders klaviyo.com/secretleaders personio.com vanta.com/secretleaders