The Importance Of Protecting Your IP Assets - With Oliver Oguz

Oliver Oguz is one of Lord Alan Sugar’s most recent business partners. In this podcast episode, Jane and Oliver discuss why trademarking and IP protection is such an important thing for any business today and how Oliver took over Trade Mark Wizards, which within its first year became the UK’s number one trademark filer. They also discuss Oliver’s relationship with Lord Alan Sugar and how it didn’t get off to a flying start! 

Oliver has worked as part of the in-house legal team of a US multi-national internet corporation that is globally known for its web portal, search engine and related services. Before founding Trade Mark Wizards, he worked as a trade mark lawyer and senior consultant at an established IP consultancy firm, dealing with trade mark related issues.

Oliver believes that a company's brand and reputation is one of the most important assets afforded to a business. He enjoys the responsibility of protecting such important IP assets for his clients; the existence of which he believes are 'crucial to the survival of a business'.

Have you protected your IP assets? And if not, are you going to start?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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