035: Dilip Soman & Nina Mažar on Behavioural Science in the wild

I'm excited to welcome Dilip Soman and Nina Mažar to the podcast to talk about their new book 'Behavioural Science in the Wild' which is hitting the virtual and physical shelves on May 15th.

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. As well as his imminent release, he is also the author of 'The Last Mile' and 'The Behaviourally Informed Organisation'. He teaches the MOOC (massive open online course) Behavioural Economics in Action and, as I was delighted to learn, Dilip is a big cricket nut.

Nina is a behaviorial scientist focusing on topics ranging from ethics to social & environmental impact with multiple strings to her bow. She sits on the board of Irrational Labs, which is dedicated to designing products that make people happier, healthier and wealthier. She's also part of a team of scientists of the Behavior Change for Good Initiative at Wharton.  

She helped establish the World Bank’s Behavioral Insights Initiative (eMBeD) to use behavioral science to make development interventions more effective and, with Dilip, co-directed BEAR at Rotman.

She also co-founded BEworks, one of the first commercial consulting companies dedicated to the application of Behaviorial Economics to real-world challenges. There she remains Chief Scientific Advisor.

In my conversation with the pair, we talk about BS in the wild - translating behavioural science from the academic laboratory to messy, real world environments; and all the challenges and benefits that this work brings.

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• Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto