Liquid Avatar Discusses Challenges of Filing Web3 Based Financials

The genesis of Liquid Avatar Technologies is a global blockchain & personal identity solutions company specializing in empowering individuals to manage, control and generate value from their biometrically-verified digital Identity, which also provides businesses and governments the ability to easily integrate digital wallets and digital identity solutions through its Liquid Avatar platform (www.liquidavatar.com)

Today, the company announced a new Chief Financial Officer, Craig McCannell to the Company. With over 20 years of professional experience, Mr. McCannell has been providing financial accounting consulting services to the Company since 2020 and is natural to take the post of Chief Financial Officer. Mr. McCannell has provided CFO services to both privately held Fintech and Technology companies, as well as publicly-traded technology-focused companies both in Canada and the United States. Mr. McCannell spent nearly 11 years at Ernst & Young LLP and has been a Chartered Professional Accountant in good standing since 2002.

Now Sit back, relax and listen to this interview with David Lucatch, CEO of Liquid Avatar Technologies.