Building a Brand That Resonates With Your Consumers | Interview With Jesse Purewall, Global Head of Brand at Qualtrics

On this episode of #ThePlaybook, Jesse Purewal, Global Head of Brand at Qualtrics, shares his thoughts on: [:45] - Why generating a breakthrough is all about balance  [3:05] - How “keeping score” with your clients will lead to diminished results [6:43] - The single biggest challenge that comes with building a technology brand  [9:43] - How to rebuild a brand so that it is more focused on the customer and more modern  Tweet me your takeaway from today’s episode @davidmeltzer  Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices