Joining me today are the founders of Film Up - Aryeh Hoppenstein and Christina Chironna.
After meeting in college, Aryeh and Christina partnered to create a business that would fuse their love of filmmaking with their passion for business. The result was FilmUp.co, a powerful resource that automates the film production process, from crewing to payroll.
To generate awareness and build a community around their brand, Aryeh and Christina developed a unique social media strategy that led to an Instagram following of nearly 700,000 filmmakers.
Throughout the episode, they share a behind the scenes look of how they built their audience - from their first follower to becoming one of the leading filmmaking accounts on social media. Their insights can serve as a blueprint for any filmmaker looking to build their online presence, and curate an audience of their own.
Links from the show:
Film Up Website - https://www.filmup.co
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