191) #DigitalGrowthJourneys - Making Emotional Deposits Thru Social Media

Social media has come a long way since Myspace, but a lot of banking institutions are still fumbling the ball with implementing it in their marketing strategy.

I’m joined by Liz McIntyre, director of Social Media and PR at Renasant, to talk about the transformation of social media in fintech.

Join us as we discuss why ‘engagement’ dominates social media and what holds firms back from establishing an online presence with their creative content.

We’ll also chat about how that content can be used to empower women and others in financial brands and fintechs.

And finally, we’ll take a look toward the future of positive social media content - gone are the days of negativity online, because nothing can damage your brand more and break down how we can harness the power of social media to bolster digital growth.

Check out these resources we mentioned during the podcast:

- LinkedIn at Liz McIntyre

- Instagram at Liz McIntyre

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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