Business:Marketing
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively.
Jason's blog: jasoncollins.blog
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
More Episodes
I have two big announcements
2024-01-29
2024-01-29
Should I share all my secrets?
2024-01-22
2024-01-22
Is mass hysteria more common than you think?
2024-01-15
2024-01-15
This advice will make you more persuasive
2024-01-08
2024-01-08
How Sainsbury’s and Adobe nudge customers
2024-01-02
2024-01-02
The best of Nudge in 2023
2023-12-26
2023-12-26
10 lessons from the #1 marketing podcasters
2023-12-18
2023-12-18
MAAATE: The most polarising ad of the year
2023-12-11
2023-12-11
Six proven principles to persuade anyone
2023-12-04
2023-12-04
Why telling someone what to do won't work
2023-11-13
2023-11-13
How incentives work (and why most backfire)
2023-11-06
2023-11-06
Why too much choice is a bad thing
2023-10-23
2023-10-23
How to manipulate the masses
2023-10-16
2023-10-16
Why your accountant won’t get a tattoo
2023-10-09
2023-10-09
Why powerful people dress differently
2023-09-25
2023-09-25
Get this podcast on your
phone, FREE
