Tom Goodwin on the metaverse and other marketing nonsense

Tom Goodwin is an author of a quote you might just have heard of: "Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening."

He does other things too, like spending an immense amount of time on LinkedIn and writing some seriously impressive books - two of them in fact - Digital Darwinism 1 and 2 (out now in the UK).

What we covered in this episode:

• From architecture to advertising
• Coping with job rejection letters
• Jon blags himself a job
• The terrifying feeling of going solo
• Being a Decathlete rather than sprinter
• The importance of saying No
• How the industry lost its way
• Why customer service has been lost
• The story behind THAT quote
• Potential applications of the insight and its limitations
• How we may be coming full circle
• Why is better to leverage existing tech rather than gambling on new
• The challenge of the Metaverse and how society will reject it
• How technology should be making us more human not less
• Technology as augmentation rather than replacement
• Why nothing new has happened in the past 8 years
• The power of Nowism vs Futurism
• The biggest barriers to innovation inside larger corporate businesses
• Where the next big innovations should be
• The ‘in the office’ auto reply
• Tom’s new book is out now

Links

• Follow me on Twitter: @uncensoredCMO
• Follow me on LI: LinkedIn
• My website: www.uncensoredcmo.com
• Email me: jon@uncensoredcmo.com