In Focus: Beauty Retail

In this episode, we explore how the beauty industry can capitalise on the booming consumer demand to feel good again, by bringing joy and discovery to the retail experience.

After two years spent behind masks, it’s clear that the pandemic has changed what beauty means to shoppers and, as a result, their purchasing behaviour.

Host Karl McKeever is joined by Benefit Cosmetics UK & Ireland marketing director Lou Bennett, Cosmetic Executive Women editor Sallie Berkerey and arken P-O-P International head of insights Aimee Grandfield, to discuss how the industry, the retail experience, and in-person elements of beauty retail will be forced to evolve. And why success will require much more than just lip service, if brands are to benefit from shoppers’ new-found desire to engage with brands (and retail spaces) that celebrate bring a sense of joy and discovery to shopping beauty.