98 (Sell): Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)

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FOUR ACTIONABLE TAKEAWAYS

• Avoid using first names or commands in your subject lines.
• Use unsure tones (e.g. typically, usually) instead of informative tones in your emails.
• Never ask more than one question in an email.
• Sending 50 word emails yields better results than 125 word emails.

PATH TO PRESIDENT’S CLUB

• Co-Founder & COO @ Lavender

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