#33 Sex, Hollywood and Fashion

Why did fashion become so much more conservative in the 1930s? We look at the puritanical Hays Motion Picture Production Code that banned indecent passions, and at MGM’s Adrian Greenberg, the most powerful Hollywood designer of his day. The arrival of colour film stock and the invention of the close-up meant Adrian designed for the camera, experimenting with hats and calf-length dresses that flattered both the lead actresses and ‘Nancy’ in the plush seat. MGM’s Louis B Mayer, who’d started out selling second hand clothes, made a fortune producing mass-made copies to coincide with each film’s release for Nancy’s modest budget.

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