Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors

Moez Faruqi is the Head of Marketing at White Duck Outdoors. His role covers all aspects of the marketing side, including SMS/emails, influencers, product marketing, visual content, and more.

In this episode, Cole and Moez discuss:

• How to get into marketing
• Learning on the job
• Differences between a brand and an online retailer
• Why you might pivot away from eCommerce

And much, much more!

You can connect with Moez on LinkedIn here and follow along with White Duck Outdoors here.

The Backcountry Marketing Podcast is a production of Port Side Productions.