S2E39 How to Cut Through to Success in a Busy World - an Interview with Ron Tite

Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.

YOU WILL LEARN:

· The importance of authentic brand belief.

· The steps a small business can take to stand out.

· The five questions every business narrative should answer.

MENTIONED IN THIS EPISODE:

“Think Do Say,” by Ron Tite

https://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1

MasterMind

https://www.buffiniandcompany.com/events/mastermind-summit/

“The Imaginary Girlfriend,” by John Irving

https://www.amazon.com/The-Imaginary-Girlfriend/dp/B00JDNQ6ZS/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1652645567&sr=8-1

“Pulp Fiction”

https://www.imdb.com/title/tt0110912/

“Cinema Paradiso”

https://www.imdb.com/title/tt0095765/?ref_=fn_al_tt_1

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite

“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite

“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite

“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite

“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite

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