In this episode, we discuss the home and garden sector. The last two years have seen exponential change for online retailers due to the pandemic. With this new 'norm' comes challenges; we cover what this looks like going forward and discuss some potential solutions for brands. If you're a home and garden retailer looking for some tips on what you should include in your ecommerce strategy, this episode is for you.
Topics:
- J.Parkers: the shift from offline to online
- How the pandemic changed J.Parkers' business
- Turning marketing and sales off to protect the customer experience
- Changing the tech infrastructure to get to the next level of growth
- Challenges retailers have faced in fulfilling consumer demand
- The need for a digital roadmap
- The need for talent and increased costs
- Keeping a competitive edge and focusing on customer experience
- Investing in your customer data
- Retention is more important than ever
- Buy now, pay later payment options
- Investing in Product Management (PIM)
- Merchandising solutions
- Experimentation, engagement, and experience
- Whatever you do, has to benefit your customer
- Understanding the 'considered commerce' customer journey
Guests:
- Jonathan Bracewell, Head of Digital at J.Parkers
- Holli Barrett, Head of Customer Experience, Space 48
- Pete Robertshaw, Head of Commerce Consulting, Space 48
Hosted by:
Paul Casey, Head of Account Management