Adam Schafer on Business “Secrets,” Scaling, Successes, and Stumbles

In this episode, Adam and I discuss the business and marketing side of the fitness industry in general, and more specifically, of his company, Mind Pump, including how they’ve continued to grow and what it takes to scale.

Adam’s been on my podcast before, but in case you’re not familiar with him, he’s a host of Mind Pump, one of the biggest health and fitness podcasts around. He’s also a coach who’s worked with over 1,000 people, and taught other coaches how to be better leaders and sell their services. Adam’s built multiple successful businesses, so he knows a thing or two about how to build and scale one.

In our chat, Adam and I talk about . . .

• Scarcity mindsets and fear of being judged by peers
• Why some people aren’t open and honest about business successes and struggles
• The Liver king marketing machine
• Social media strategy and the differences between various platforms (including Tiktok)
• The secret to finding meaningful work and not dreading your job
• The power of knowing when to say “no” to a business idea
• And more . . .

So if you’re at all interested in entrepreneurship, business growth, or “how the sausage gets made” behind the scenes, you’re going to enjoy this podcast!

Timestamps:

0:00 - Triumph Male & Female are 25% off this week only! Go to buylegion.com/triumph and use coupon code MUSCLE to save 20% on anything else you order or get double reward points!

6:26 - Why don’t people have honest business conversations?

18:44 - What do you think of popular people who state false information on social media?

47:42 - How did you find the best delivery for your audience?

1:15:42 - What is the next level for you?

1:24:58 - Do you believe that enthusiasm is the secret to success?

1:40:04 - Where can we find you?

Mentioned on the show:

Triumph Male & Female are 25% off this week only! Go to buylegion.com/triumph and use coupon code MUSCLE to save 20% on anything else you order or get double reward points!

Mind Pump’s Free Resources: mindpumpfree.com