286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79

If you've watched the news as of late, you've probably heard a lot of big-name tech companies laying off employees, cutting costs wherever they can, and putting a halt to spending. This looming recession has a lot of B2B tech companies worried. But should you really be worried? What does a potential recession mean for your company or your specific role? In this episode, Chris talks about how responsible companies will come out on top, while others that were more careless will yet again feel the brunt of a slowing economy.

We also touch on:

• Why dark social is not the same as word of mouth
• Why your website needs to be your #1 revenue-generating source, by far!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.