Tea Biz News and Insight - May 20, 2022

HEAR THE HEADLINES – Let’s All Celebrate International Tea Day | The Tea Day Sofa Summit is Monday, May 23 | Global Instability is Suppressing East African Tea Prices 

| NEWSMAKER – Sneha Balasubramaniam, Head of Marketing and Innovation at Tata Consumer Products

| FEATURE INTRO – This week Tea Biz travels to Montvale, New Jersey to the headquarters of Good Earth Tea a division of Tata Consumer Products that is celebrating its 50th Anniversary with a revival of two beloved teas.Good Earth Tea Celebrates 50th Anniversary – The Good Earth brand was founded in 1972 by a Santa Cruz-based herbal tea company that supplied tea to a local restaurant that expanded into a chain of 50 franchises. The brand experimented with herbal blends during its first two decades, producing more than 40 varieties. Tata acquired the company in 2005 and relocated offices to New Jersey.

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