25 Anthony Fletcher: Leadership Lessons From a $100m Healthy Snack Scale-Up

In this episode I meet celebrated healthy food inventor, entrepreneur and CEO, Anthony Fletcher, whose experience at Innocent Drinks followed by 8 years as the CEO of Graze snacks inspired his mission to remove the junk from junk food and reinvent the doughnut through his latest Willy Wonka creation, Urban Legend. He describes with great honesty and authenticity both the highlights and the tough moments of growing Graze to a $100m turnover business, facing major challenges along the way that threatened the fundamental business model. He talks about how it impacted him as a leader and how he had to change his ways of working with the team to reflect the maturation of the business. This is CEO-ship in its most raw form - fast-paced, straight-talking, no BS. Essential listening for startup CEOs and leaders transitioning from high growth to sustainable success. Grab a healthy doughnut and enjoy!

Urban Legend:

https://urban-legend.com/

https://www.instagram.com/urbanlegenduk

Graze: https://www.graze.com/

Innocent: https://www.innocentdrinks.co.uk/

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