Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Carving out your unique place in the market is critical.
Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition.
You can be the best in the world at what you do, but if people don’t know about you, and they don’t know what makes you different, then you’re just going to blend in with every other person who does what you do.
But here’s where I think the overlooked experts have an advantage.
Because you, my rebel friend, are different. You’ve got strengths, experiences, and skills other people don’t. Even if those people share your area of expertise, you’ve got something that makes you different.
Now you have to harness that advantage and communicate it.
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