Ethical Marketing for Small Businesses

Ethical marketing is a topic that has been heavy on my heart lately, especially in conversations with my clients recently. It is important, both for our overall business success as well as ethically it’s just the right thing to do, to market in an honest, genuine way that doesn’t lie, cheat, or scam customers. Today I share the 1979 Code of Conduct by the US Department of Health and Welfare and the three guiding principles that they outlined in this code of conduct, but also how it pertains to our product-based business. This week, episode 105 of the Product Powerhouse Podcast is about how to create ethical marketing for your product-based business! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of ethical marketing and actionable steps you can take right now to increase customer satisfaction while also being ethical. 

Some of the talking points I go over in this episode include:

• The 1979 Code of Conduct and why the three guiding principles - Respect for others, Altruism, and Justice - and how they relate to our marketing efforts.
• Ways product-based businesses can be ethical and honest in their product descriptions and listings.
• The importance of market research for ethical marketing, by way of not assuming customer needs and also by understanding the market around your industry.
• Why being ethical can improve your reviews, overall ratings, and customer satisfaction, while also being the right thing to do.

We as marketers and business owners should respect our customer’s right to choose to buy, to act in the well-being of our customers, and benefits both you as the business owner and the customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Show Notes

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LINKS MENTIONED:

1979 Code of Conduct

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