Behind the Scenes of a 5-Figure Launch with Kacie Barnes
Kacie Barnes, Registered Dietician Nutritionist and founder of Mama Knows Nutrition, helps mamas feed their babies and toddlers without the side of mom guilt.
In order to help her business grow, she needed to work through her own guilt.
Kacie’s first offers included a digital nutrition guide priced at just $3. She needed to heal her money mindset issues in order to start charging what she’s worth… and attract the type of customers that she deserves. In this conversation, Kacie gets honest about her biggest challenges and proudest moments in her business, including her initial resistance to creating her game-changing membership offer — and how she pushed through it and successfully launched it in under 3 months!
If you’ve been considering creating a membership in your own business, you won’t want to miss this episode. From the mindset shift that made it possible, to the step-by-step process of putting it together, to the darker side of launching, Kacie shares it all.
In this episode, you’ll discover:
· How Kacie restructured her offers to unlock their true value and took her business to the next level
· Why having the support of a team is crucial for achieving a successful launch with less stress — and which roles Kacie strategically hired for
· Why so many women entrepreneurs find it challenging to raise their pricing and how to shift your mindset
About Kacie Barnes: Kacie Barnes, MCN, RDN, LD helps families with young kids make healthy eating approachable and attainable. Kacie shares nutrition and picky eater tips, recipes, and meal ideas on Instagram and on her website, mamaknowsnutrition.com.
Timestamps:
00:30 Intro
01:13 Meet Kacie Barnes
02:54 Kacie’s business journey
04:44 Finding family balance
05:45 Kacie’s membership
08:57 Working through fears
13:51 Creating & marketing her membership
17:00 Building a team
19:31 Kacie’s timeline & prioritization
21:09 Video components
23:09 Darker side of launching
25:57 Juggling motherhood & entrepreneurship
29:57 Know what you need
31:08 Membership worries & pressures
34:21 Launch stats
39:40 You get the results you NEED
40:25 Big lessons learned
42:09 Final tips
43:53 What’s next?
Links mentioned:
Kacie Barnes
https://mamaknowsnutrition.com
https://www.facebook.com/mamaknowsnutrition
Instagram: @mamaknowsnutrition
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