249: How to Excel at Product-Led Growth

Joel Smith and Vanessa Roberts Product join Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to excel at product-led growth.

Joel and Vanessa are both strategic coaches at Dan Martell’s SaaS Academy, a B2B SaaS coaching program and community.

Highlights include: the definition of product-led growth and common misconceptions (3:18), what most companies get wrong with product-led growth (4:21), why choose a product-led sales approach (9:20), how to build a product-led growth strategy from scratch (12:26), how to build a product for viral growth (15:35), understanding how choice economics fuel customer decision-making (18:49), how Pirate Metrics factor into the product-led strategy (21:58), leveraging customer success for product-led growth (38:55), what companies are doing product-led sales right and what we can learn from them (40:57). 

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