Episode 203: How to Hire Top Talent with Jody Underhill of Rapid Hire Pro

Episode Summary: 

Today, we speak with Jody Underhill of Rapid Hire Pro, a digital marketing agency that focuses solely on recruiting for home service companies. 

Jody discusses the unique challenge of getting your ad seen, encouraging business owners to take care in making sure that the ad is visible across all relevant high-traffic platforms. As he explains, Rapid Hire Pro’s nurture sequence offers a frictionless experience to job seekers who click on their ads, helping them reach the point where they can make the most informed decision possible. 

He goes on to talk about why it has become so difficult to hire technicians across the board lately. He addresses the efficacy of performance pay, the difference between recruiting and hiring, and what it means to provide a career versus a job. 

Jody also speaks on what causes employees to leave, and how you can fine-tune your business—especially when it comes to the pay, culture, life balance, and other benefits that you offer—in order to attract A-players to your company. 

Topics Discussed: 

• 01:03 - An introduction to Jody and Rapid Hire Pro 
• 07:42 - How Rapid Fire Pro seamlessly guides job seekers 
• 15:49 - Why it is so difficult to hire technicians 
• 17:47 - Performance pay done right 
• 25:50 - Recruiting versus hiring 
• 32:19 - Providing a career versus providing a job 
• 33:20 - Why employees leave their company 
• 36:33 - Why it is so difficult the hire from job boards 
• 44:43 - The speed of the recruiting process 
• 47:29 - What A-players typically look for in a company 
• 52:02 - Compensation, insurance, benefits, etc. 
• 53:24 - About the company’s ridealong forms 
• 54:52 - The most common mistakes employers make 

Sponsors: 

• Skimmer 
• Leslie’s 
• Primate Pool Tools 

Connect with Guest: 

• Website 
• Facebook 
• YouTube 
• LinkedIn  

Resources Mentioned 

• Go For No 
• Monday.com 

Connect with Pool Chasers: 

• Website 
• Instagram 
• Facebook 
• Facebook Group 
• Twitter 
• YouTube 
• Patreon 

Key Quotes from Episode: 

• We find that over 74% of job seekers are what are referred to as “passive job seekers”, meaning that they’re not actively going on job boards. They’re seeing a job as they’re scrolling through social media. They didn’t go looking for it. 
• Simply making the request for a response changes how many people show up for an interview. 
• As long as you’re providing the best service and the best solution, you have an unlimited upside potential. 
• Do not institute performance pay if you have not done sales training with your team. They need to understand how to sell these upgrades and how to do it in such a way that the clients or the customers feel that they’re doing them a favor by sharing the solution with them. 
• Recruiting is bringing the leads and qualifying them. Hiring is when you decide to give them an offer letter. 
• Time kills deals and time kills candidates.