Business:Management
How To Sell More, More Quickly, With The Least Amount of Friction
2022-05-30
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Brian Cotter, SVP of Global Sales Engineering at Seismic, spoke to me about the critical role Sales Engineers play in the enterprise sales process. An Engineer, by definition, is someone who designs and builds. Brian and his team design and build but not in the way one might assume. In this episode you’ll be captivated by what he says are the most critical elements to sell more, more quickly, and with less friction
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