Creative Agency Account Manager Podcast
Business:Marketing
Account growth tips for agency account managers, with Kap Chatfield and Jenny Plant
2022-05-31
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Welcome to Episode 63. A few months ago, I was invited to chat to Kap Chatfield from Rveal media about my podcast. During that interview, he grilled me not only about why I have the podcast, but he also asked me to share some tips for how to retain and grow client business.
I thought it might be valuable to share the interview with you, if you haven't listened to it already, because we talked about:
- the number one problem agencies have with account growth
- ideas for how to address account growth problems
- what holds agencies back from growing accounts
- why quarterly strategy sessions are useful tips for understanding your client's business
- how to be more valuable to your clients as an account manager
- and how to be seen more like an advisor than an order taker.
I thought it might be valuable to share the interview with you, if you haven't listened to it already, because we talked about:
- the number one problem agencies have with account growth
- ideas for how to address account growth problems
- what holds agencies back from growing accounts
- why quarterly strategy sessions are useful tips for understanding your client's business
- how to be more valuable to your clients as an account manager
- and how to be seen more like an advisor than an order taker.
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