Episode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy Majors

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”

Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” 

None of RIT’s New Economy Majors were actually new majors. Kin dives deep into the importance of packaging in higher education marketing — the “5th P” in the marketing mix — and unpacks the process her team walked through to bring this initiative to life.

You can follow Kin on Twitter or send her an email at kinsejpal@rit.edu

This week’s episode is brought to you by - Unibuddy

Each week, The Enrollify Podcast brings you ideas for how to optimize the resources you do have to generate the results that you need. 

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

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Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

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