Powerful Presenting For Leaders
Business
#135 How the most expensive car ever sold shows the value of a back story
A 1955 Mercedes SL 'gullwing' currently costs around $2m at auction. When they come up.
A 1955 Mercedes SLR 'gullwing' Uhlenhaut just sold for a shocking $142m.
The only major difference between the two cars is the wonderful back story and history attached to the Uhlenhaut.
In this episode, David explains the value of a back story and how we can use it to get greater engagement from our audiences.
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